Slow Money Alberta was started in 2011 by Mary Ellen and Andreas Grueneberg and some like-minded community members. The Grueneberg’s had signed the Slow Money principles in 2009 and were excited to attend a lecture given by Woody Tasch in March of 2011 in Calgary and decided that if Slow Money was going to come to Alberta they had to make it happen.
They worked over the spring and summer of that year to form a group of committed individuals with skills to offer, launched a Facebook group and later a website. They sought the help of securities and investment experts and finalized an investment vehicle that could deliver investors to qualifying farms.
Investors typically are concerned citizens interested in investing as if food, farms and fertility matter and ARE able to modify their expectations about what “return on investment” will look like. They are willing to expect a smaller return, typically 2% for cash, or 4 -5% if receiving product as payback or a combination.
Qualifying farms must meet stringent criteria and demonstrate due diligence and transparency in their financial documents and history. No start-up farms will be considered.